Anything wrong with this?

Scanning the web for a few bits and pieces the other day and I came across this.  Does anyone else think that it's a little bit....wrong?
I don't want to incite any form or ethnocentrism - each to their own and all that jazz.  But given the current state of affairs with what's going on at the moment, why would The Age allow such an advertisement to be published on their website?  Isn't this where it all starts?  
"Let us help you to become a Muslim".  It's as if it's a special offer in a junk mail catalogue...
It struck me enough to take a screenshot and post it on HC.

Anyone else keen to share their thoughts?  I'm open to all sides of the argument.  

I just think it's wrong.

Foxhead