Understand your thoughts but I suppose investors have to realise...

Understand your thoughts but I suppose investors have to realise this is almost a venture capital play at the moment (though every partnership will de-risk it) and until we have predictable and growing revenues and a validated business model, the marketing (and everything else) will be subject to daily and weekly testing to see what is working and what is best use of resources to achieve the big goals the company is aiming for. For instance the Airtime strategy is being used as it is a quick way to get cashflow with a partner willing to help market it. If they had more resources they might have done the remittance side first, but its all designed to grow in the most cost effective way, which changes month to month and upon feedback and results so it cant be broadcast too much. Read 'The Lean Start Up' or a book such as that and it will explain the principles of building a business that you can then scale rapidly when you know what works.