First the sp needs to reflect the current sales trajectory in...

First the sp needs to reflect the current sales trajectory in Aus/NZ and the potential in the UK before we need to worry about what other markets we might go into. It's good to know we have more markets to go into but if they're not priced in, then we don't need to worry about the timing too much just yet? If UK takes off successfully and the sp reflects that and the other countries potential, then, I'll be worried about potential risks or delays with those countries.
Having said that, I can't see any problem with bringing up potential issues but they certainly can't affect a sp when they are not factored into that sp.
The sp will sort itself out with time. This is iliquid and if the market can't see the potential just yet, the sp will rise when the traders are out.