Vodafone is across many of the European countries like Germany, Greece, etc. Others like Telia are across multiple countries as well - eg Denmark, Finland.
I thought it was important to seperate out countries with per capital wealth similar to ours to have a better idea on potential sales. I have allowed zero sales potential to poorer Eastern European countries. There is a massive enough target market from the wealthier European countries that dwarfs our Australian potential sales so no need to look across more than 10 countries out of the 50 to see upside potential better than ten times the potential in Australia. Assuming sales per capita in Europe are only half as good as here, the market won’t care so much about sales here after a while. Europe sales will dominate and control the sp going forward.
Europe will also insulate us from a potential weakening of our economy.
