App Transactional Capabilities, page-21

I think you hit the nail on the head.

It leaves the operation as a plodder surviving from quarter to quarter as a small app developer with minimal cash.

Their only hope is to keep building the existing business model and hope that an organisation in this space with deep pockets sees the value in developing the concept and integrates Frugl into their organisation.

You cannot develop a business model when you are continually concerned about cash and how you are going to survive from one quarter to the next.

The company's focus becomes survival.