You see, AFR will never mention this. "Apple’s advertising...

You see, AFR will never mention this.

"Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook, from targeting ads at consumers."

"Branch, which measures the effectiveness of mobile marketing, said Apple’s in house business is now responsible for 58 per cent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17 per cent.“It’s like Apple Search Ads has gone from playing in the minor leagues to winning the World Series in the span of half a year,” said Alex Bauer, head of product marketing at Branch."

source: https://9to5mac.com/2021/10/18/apples-ad-business-windfall/

And if you monitor job ads from Appen, there were heaps relevance jobs on Apple store search.