Last year was an anomaly and things are starting to recover, as stated in their previous announcement.
GOOGL Advertising RevenueGoogle dominates the digital-advertising market. The company captured as much as 28.9% of U.S. digital ad sales in 2020.6 In Q1 FY 2021, Google advertising revenue rose 32.3%. At $44.7 billion, Google advertising accounted for about 80.8% of total revenue in the first quarter.5
The ongoing transition to online commerce, a trend accelerated by the COVID-19 pandemic, will likely boost the digital advertising market. This should help to fuel Google's revenue growth further. But it faces significant competition from rivals like Facebook, Inc. (FB) and Amazon. However, dominance in online services supports Google's hold on the digital advertising market. Google's search engine garners 92% of online search traffic, and YouTube comprises 73% of online videos.
YouTube ad sales jumped 49% year-over-year to $6 billion.
Appen, Entropy, DCF Models & Investor Behaviour, page-336
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