I don’t think Apple BNPL will do well. Why ? Those who can afford apple products (more expansive than its peer) generally don’t need small ticket BNPL. It is mainly for iPhone user as a convenience and part of Apple Pay app.
we all now know $1-2k small ticket is for sure unprofitable. I view humm as a consumer and commercial financial institution rather than a tech company- that’s why we are profitable
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