Engineers at Apple are racing to catch their peers at Amazon.com Inc. and Alphabet Inc. in the booming field of artificial intelligence
Apple devices currently handle complex artificial intelligence processes with two different chips: the main processor and the graphics chip. The new chip would let Apple offload those tasks onto a dedicated module designed specifically for demanding artificial intelligence processing, allowing Apple to improve battery performance.
In 2015, Bloomberg reported that Apple’s culture of secrecy stymied the iPhone maker’s ability to attract top AI research talent. Since then, Apple has acquired multiple companies with deep ties to artificial intelligence, has begun publishing papers related to AI research, has joined a key research group and has made hires from the field. In October 2016, Apple hired Russ Salakhutdinov from Carnegie Mellon University as its director of AI research.
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