nitrogeon,I agree with your insight and this is the real key for...

nitrogeon,

I agree with your insight and this is the real key for QFX. Establishing a brand with above the line advertising is one thing, but when you get the customers like yourself there you need to give them a reason to stay, buy more and tell their mates.

If they cant do this over the next 6 months or before they run out of cash then I feel they have had their day.

It is a fine balance of price per month and content. Maybe they will be forced to lift their monthly rate as they get new content. Or partner with others like they have done with HBO.