This is a very interesting article re the online marketing world. Fairly lengthy but worth the read. From my limited knowledge, it appears to cause some big ructions in the mobile and online marketing world - https://www.forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/#3e445a0f712c
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