I also think what's important to remember here is not just the one off 'bump' in sales days like black Friday etc provide. As the numbers in Australia and the US to -date have proved, once users sign up, they tend to not only be long term users, but also use the platform more with time. This to me is key. This is what will enable the company to scale up significantly over time.
My 2 cents only.
APT Chart, page-401
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