no 1 percent figure is absolute rubbish!! You clearly need to do more research. Please read through my notes. When you look at the TAM which in this case is total addressable population you really need to focus on the 15-64 age group. Older than that they are likely to stay on credit cards and be dead in the next 15 years. 15 years old in 3 years will be bnpl newest customer segments. 15-64 generally makes up 60-65 percent of first world countries. This means in Australia of 26 million we have ballpark 15 Million people total. In the US of 330 million population we have about 190-200 million.
Check my posts. Assuming each customer only uses one bnpl(we don't know this metric) 20 percent of Australian TAM use bnpl and 10 percent of the US mkt idea bnpl.
Klarna currenlty have 45 percent of US customers, Afterpay 25, affirm 15% and Zip About 12 % Zip is the fastest growing of these 4 in the US, the world's biggest finance mkt in percentage growth, Klarna absolutely dominates Afterpay on absolute numbers in growth.
APT Price at posting:
$149.00 Sentiment: Sell Disclosure: Not Held
