The investor update and annual report on 23rd aug could indeed send the SP up, as they could include July month/month to date annualised sales amongst other things.
Refer to my post here where I compare their 2017 July quarterly and 2017 August annual report: 34810365.
If they call out US numbers specifically that could make things really interesting.
Google Trends shows Afterpay search index has doubled in a month in the US, this could indicate double sales/ customer count.
Similar web shows a very positive first month for Afterpay and Revolve, who do $1 billion US online sales annually, similar to Urban Outfitters.
APT rocks!, page-5
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