Last Black Friday alone Afterpay sent 1.2 million leads to US customers from its shop directory. You get one nobody posting on hotcopper who probably is some boomer who hasn't changed his website since 2000 saying leads referrals nonsense, I'm not sure if you have ever run a business Mado or have any idea how much money some businesses spend to get the phone ringing. I can guarantee you that if Afterpay is sending customers to business cheaply it will be a vital partnership.
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