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    The financials are a mess.
    This is due to the fact running the business entailed the running costs to service Global i.e., Ad Spend and Web Evaluation for Big tech.
    There is some residue of the cost still in the business. The adoption of A.I by Enterprise is starting but prior to that it was concentrated towards Big Tech.
    Moving forward the growth will come from Enterprise and business will no longer be concentrated. It was one of the more painful deconcentrations I have witnessed but it had to be done.
 
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