Thanks Eddie
Anything that increases LYC product demand is of course a good thing, and I believe MHEV have a (small) part to play in the coming few years. Although no 'real' evidence available supporting >pmm in MHEV vs conventional ICE, one can easily conjure arguments for it. But as you say, it's not 'the holy grail'.
With the McKinsey report, I would just like to argue they are extremely pessimistic in their views.. Major markets in Europe are already hitting 20% EV market share, with overall Europe hitting 16% in November. Real numbers, not predictions [1]. Look at the 'base prediction' for Europe - '39% EV/HEV in 2030'- we are already in the mid-20s combining the EV/HEV section, and will likely go past the 2030 prediction next year.
So, while I'm happy for any extra demand, my main gripe with 'glorifying' MHEV is that it is too late - and this is a GOOD thing for LYC. The EV section is growing faster than even the loftiest predictions (note - I am Europe-centric, but I think US will join the 'race'), meaning the overall (ICE) segment available for MHEV growth is rapidly reducing.
But as mentioned, this is a GOOD thing, as you say, one EV is worth 5 MHEV in terms of LYC product demand.
1. https://insideevs.com/news/462834/europe-plugin-car-sales-november-2020/
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