Churn means lost customers? Source: I work at a software company. You could mean reverse-churn, which is to increase recurring revenue from existing customers (typically for subscription-based businesses). But agreed with your point, sry to nitpick.
https://www.optimove.com/resources/learning-center/customer-churn-prediction-and-prevention#targetText=Customer%20churn%20refers%20to%20when,with%20the%20site%20or%20service.
Churn means lost customers? Source: I work at a software...
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