The Australian wine sector has set a sales target of an extra $4 billion over the next five years.
A new industry strategy released today predicts domestic and export sales will reach $30 billion by 2011.
Winemakers' Federation chief executive Stephen Strachan says the federation's international marketing approach will change.
Mr Strachan says distinct regional wines and fine wines need to be emphasised, rather than the current focus on mid-range products.
"We thought it would be really appropriate to have another look at our business from an industry perspective, look at the key markets where we sell to and the emerging markets where we'd like to sell to, and do a very comprehensive analysis of where those opportunities lie," he said.
ETW Price at posting:
0.0¢ Sentiment: Buy Disclosure: Not Held
