Qualcomm is basically following Apple and Google's lead when it comes to having a dedicated AI processor on their phone SOCs.
But it's not edge neuromorphic AI - it's a processor that can take ML algorithms from a server and process them on board the device. That doesn't make it a terrible bit of gear, my experience with the Pixel 6 Pro is fantastic, but it's not the same as Akida.
The important thing to understand is that Akida could eventually take the place of the dedicated ML processor on these devices. The ML processors use the same language (Tensorflow) as Akida does. ARM, Qualcomm are known entities that BRN is partnered with.
And we've barely scratched the surface - at the moment the AI capability of the Pixel is only used by Google specific applications, for example - live translation, speech recognition, song recognition and camera photo processing.
No third parties are writing apps for the Google Play store or Apple App store (to my knowledge) that take advantage of the AI processor. Part of that will be lack of ubiquity of the tech - if only Google is doing it with their Tensor Chip and Qualcomm isn't, it's not worth the effort. Google phones are only single figure percentage penetration of the overall market.
My assessment of the AI market is that the smartphone will become the hub for a lot of non-AI devices. Want to check your health/make diagnoses using a breath monitor? You won't necessarily have an Akida enabled device - you'll have one that pairs/connects with your smartphone and the work will be done on the phone. Same for a lot of other health devices for example there are bluetooth enabled blood sugar monitors that pair to your phone.
The advantage of doing it this way is that legacy "non-AI" devices will have access to Akida. For health devices that would be an advantage as new devices may need to be subject to a FDA type regulatory approval.
Run some AI smarts over your last road cycling session? Your watch/GPS handlebar unit won't need to have Akida in it, but the Garmin/Fitbit/Strava app in the phone will be able to take advantage of the AI processing capabilities onboard and do some extra analysis for you.
That's why BRN being involved with ARM and Qualcomm is such a big deal. I have confidence they are also involved with Samsung and Google too.
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