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Thanks MiningNews.net

Diamonds and dogs


Monday, July 26, 2004
WHILE gold struggled to develop a consistent marketing theme, diamonds have found that men are their best new friend.

The British magazine, Retail Jeweller, reported that 22% of British men now own a piece of diamond jewellery, up from just 2% five years ago.

The sharp increase sales of diamonds to (or for) men was reported along with the latest results of the Diamond Trading Company, an arm of the De Beers group.

Retail Jeweller said the US remained the dominant market for diamonds, accounting for 56% of sales, followed by Japan at 17%. Italy was fourth at 4% and Britain fourth at 3%.

DTC said sales in the U.S. had been driven by a promotion of three-stone jewellery and right-hand rights.