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Models of a cannabis companies success are changing rapidly. The larger co's bought up alot of other niches thinking they were going to add value. Some are, many are not. You can see they are making good profit but still not in the green. Like you were mentioning about overhead.
Also, what you said about flower I think is correct as well, there is an over supply.
I think if a cannabis company now isn't lean and mean and focused in the right area they are going to struggle.