Space, the final frequent flyer frontierFont Size: Decrease...

Space, the final frequent flyer frontierFont Size: Decrease Increase Print Page: Print Steve Creedy, Aviation writer | January 30, 2009
Article from: The Australian
VIRGIN Blue is launching an out-of-this-world assault on its frequent flyer opponents with a 25 million-point promotion that includes the possibility of a flight into space.

From Sunday until June 30th, Velocity members who book a flight on Virgin Blue, use any of its partners or transfer credit card points to the frequent flyer scheme will be eligible for a draw to win the 25 million points.

The points can then be converted into a flight on Virgin Blue part-owner Richard Branson's Virgin Galactic.

Velocity general manager Phil Gunter admitted yesterday that the the airline had picked the prize for the huge figure's shock value in raising awareness of the frequent-flyer scheme.

"We think that 25 million is such a big number that it will stand out and it keeps Velocity's position as leader in member benefits," he said.

"It also enables us to buy some phenomenal prizes."

The airline's ad campaign will feature a disgruntled astronaut annoyed that anyone can now travel into space.

"We're trying to have a bit of fun because everyone's getting too gloomy," Mr Gunter said.

He said the Virgin Galactic prize would be redeemable in the first year of operations. Galactic will use a mothership to carry a sub-orbital vehicle to a height where it can be launched under its own power and continue into space.

The mothership, WhiteKnightTwo, made its maiden flight last year and SpaceShipTwo successfully tested its rocket motors last week.

The partnership between Sir Richard and composites designer Burt Rutan is aiming for a first commercial flight in 2010. Those reported to be interested in the journey include Star Trek actor William Shatner and socialite Paris Hilton.

Mr Gunter said Virgin recognised that the winner of the points may not want to wait for the space trip.

"Some people may want to do that as a once-in-a-lifetime dream and get into the pipeline and do the training," he said. "Others may decide they want something now or that that's just beyond what they want to do. But the feedback we've got, people's eyes open wide when you talk about the concept of winning a trip to space."

It's also recognised that 25 million points sitting in an account may not be as attractive as something more tangible, so Velocity had packaged up alternative prizes such as "his and hers" sports cars, holidays and shopping trips.

Mr Gunter said credit card owners wanting to move their points to Velocity would receive an entry into the draw for every point transferred.