Here are some articles I have found on the web, Seems the peer...

Here are some articles I have found on the web, Seems the peer to peer car rental market is exploding.

http://www.frost.com/prod/servlet/press-release.pag?docid=265313501

( interestingly...in the above article it mentioned an exact scenario I played through my mind yesterday when thinking of the possibilities for QnA.....a traditional hire car company getting smart and acquiring a P2p hire company so as not to get left behind.....in this case - AVIS did it in the US !! )

http://www.autorentalnews.com/article/story/2010/11/running-a-rental-business-without-owning-a-fleet/page/6.aspx

http://gigaom.com/2012/08/02/despite-growing-pains-peer-to-peer-car-sharing-is-hot-for-investors/

http://www.usatoday.com/story/tech/columnist/talkingtech/2012/12/05/peer-to-peer-car-sharing/1741869/

From the above article : "RelayRides, which is backed by General Motors, Google's Google Ventures investment subsidiary and others, has come a long way since opening its corporate headquarters in San Francisco nearly two years ago. The company now has "tens of thousands" of members renting their cars in 1,000 cities..."

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Food for thought.

DT