The reason no doubt is that people better identify with an...

  1. debono
    23,012 Posts.
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    05/01/14
    13:12
    Post #: 12768929
    The reason no doubt is that people better identify with an identity rather than just a cause.
    What works works...Waugh, Warne and Ponting are but a few with charity foundations. Which gets the most publicity?

    Smart marketing for a justifiable cause imo.

    It will only get bigger
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