Asia/China - The big elephant in the room $18Billion by 2021

Asia Pacific OTT TV & video revenues to triple

18 May, 2016

OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18,396 million in 2021; up from $707 million in 2010 and $5,741 million in 2015. The Asia Pacific OTT TV & Video Forecasts report estimates that China will overtake Japan in 2016 to become market leader.

Simon Murray, Principal Analyst at Digital TV Research, explained: “Smartphone users will continue to drive OTT TV & video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia Pacific region - with the notable exceptions of Australia and New Zealand.”

Advertising on OTT sites will remain the main revenue source, bringing in $8,745 million by 2021 – up by $6 billion from $2,609 million on 2015. China will supply $4,911 million of the 2021 total, with Japan providing a further $1,475 million.

SVOD revenues will rocket from $1,816 million in 2015 to $6,439 million in 2021. China will add $1,838 million in revenues between 2015 and 2021 – nearly sextupling its total.

Download-to-own/electronic sell-through movie and TV revenues are forecast to be $1,904 million in 2021 (with $692 million from Japan), up from $691 million in 2015. OTT TV and video rental will climb to $1,307 million in 2021.