Also another view I forgot to add. In America, Nuheara will be...

Also another view I forgot to add. In America, Nuheara will be competing with entrenched players in a saturated market.

Whereas in Asia, Nuheara has a better chance of dominate the niche market and could become a big player in the market as there are still lots of untapped users in the market. "In the Asian countries such as China, India, Taiwan and Indonesia, there is a significantly large unorganized market for earphones and headphones."