Thanks Ivanovich, i prefer to remain conservative and be...

Thanks Ivanovich, i prefer to remain conservative and be surprised by any better than expected results. The advertising certainly will be a cash cow.
I originally thought top up would be marginal but it has potential. CUS will get middleman plus retail margin, total around 10% mark (give or take a couple of points depending on which Telco). 5500 ATM's at say 2 tops ups per day at the 'average' $30 per top up. (5500x2x$30)x0.1 = $33k per day net profit - very rough calcs of course. In South Africa ATM top up is the norm - here not so. The challenge for CUS and the Telcos' is to get some public awareness.
So IMO there is some potential if CUS can get people to use the ATM's to do top ups - but that is a VERY big if.
CUS has lots of potential (IMO) and i have just completed my 4th top up during this current period of SP weakness.