ASX announcement changed to a news release only? - Olay China, page-197

The following link provides access to an article that is usually ‘subscriber only’ and reinforces why OBJ’s micro-array really does appear set to become the core of P&G’s marketing strategy for Olay.

To paraphrase, there is a reduction in the number of products in the Olay range, a refocus on its ‘anti-aging’ credentials and a remedy for the lack of innovation.

Hard to think of a more profound innovation than improving delivery of the active anti-aging ingredient by 300% in one fell swoop (or, more accurately, several swoops…with a certain wand).

http://www.adbrands.net/us/olay_us.htm