At some stage the broader market will begin to grasp that this launch does not simply represent a single eye applicator into china. Wave I will now increase momentum across 2 Billion Dollar+ Brands - SK-II & Olay, with multiple brands/products/applicators. Wave 2 is almost here for the face and Wave III and beyond are already on their way. Multiple products, Multiple brands within P&G alone, make it easier for the masses to understand and assimilate exactly how DiaMagnetic Repulsion will form a part of their beauty regimes moving forward and there will be plenty of Marketing from the World's largest FMCG to push this along by way of education and integration; as witnessed by the Wave II informational/instructional video watched at the Adelaide Investor Presentation and numerous digital spreads that already demonstrate the remarkable consumer benefits, including '300% increased penetration'. The P&G Applicators will earn their place on the shelves and become a familiar addition over time once the P&G Marketing Machine fully kicks in. Then add to this picture all the other collaborating Global Partners and factor in their own maturity after many years of R&D/testing/clinical trials and the vast scope of products on their way - Imo OBJ will have some ASX Market moving Quarterlies on their way over the 6-24 months and we may even get our first surprise in the next 4C by way of initial Licensing Fees (it won't take too much to eclipse the last 4C).
The market for China alone in skin care is experiencing substantial year-on-year growth for both males & females and now P&G & other collaborating Partners have a substantial advantage over their competitors with OBJ's disruptive technology platforms:
'Currently, the greatest competition is seen among foreign brands such as L'Oréal, Shiseido, Mary Kay, Estée Lauder and Olay. While these global giants are engaging in oligopolistic competition, the low-end market is divided by domestic SMEs.'
(20min delay)