Great work Maglincer, it only clicked for me via this article but it appears as though this is a soft launch or should i say medium launch where the global rollout will be contingent on the success of this Chinese market launch.
"but OBJ says that it hopes the successful pairing with the Olay brand in China will lead to a global marketing roll out"
"P&G have not revealed their launch plans for other regions including the USA but OBJ management is hopeful that the new product will be successful for Olay and will become an important part of P&G global market growth plans." OBJ announcement.
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- ASX announcement changed to a news release only? - Olay China
ASX announcement changed to a news release only? - Olay China, page-276
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