Connect Beauty technology launched is somewhat of an inaccurate title.
Connect Beauty as a technology and concept, has been launched [in context of being put in front of L'Oreal, P&G etc], but the Product has not [been signed off/licensed exclusively to a FMCG, or commercialised].
I spoke with Jeffrey Edwards personally at length after the offical AGM proceedings last year in Perth - and handsdown CB was what himself (and also Glyn) were most excited about,
out of everything.
It will be interesting to ask them both the same question this year and see what the response is.
CB being commercially licensed/launched as a product will be a company maker in its own right.
I posted on it after the AGM, from memory L'Oreal's Personalisation App was downloaded over a million times in the first 24hrs from launch.
Connect Beauty would interface with a similar app concept (Mr. Edward mentioned the actual OBJ developed App/interface's Intellectual Property [for CB] is somewhat protected also, so it can't be knocked off by the companies it's being presented to, and obviously the M.Array tech is patented) works on understanding the individuals skin type, ethnicity, complexion (oily etc.), weather skin mostly subjected to[humid/dry climate] (connected with a Smart Phone), then based on these factors selects appropriate (P&G/L'Oreal) products for your needs, that you purchase directly through the app.
The Programmable, powered, Micro-Array tech then delivers your specifically ordered beauty product, into your dermis at appropriate levels/depths, as required to maximise results.
Basically, a personalised shopping experience, skin-analysis laboratory, efficacy magic machine, in the comfort of your own home.
CB Being a mainstay core product that facilities very direct web/app-based commerce (to the licensee(s) and is developed entirely by OBJ, the equity in the product is expected to be ~30%. (Compared to the P&G model where the cream that's developed already, we add a Wand to the package and gain 2-5%)
The CB applicator will literally work with nearly any skin/pharma product, and the programmable array will work based on what the product is. (I can list what it can potentially be programmed for if needed - trust me, it's extensive.).
In my personal opinion only, the upfront commitment required to simply secure CB, exclusively, will be greater than OBJ's total highest annual revenue received to date.
Kiwi.
Post edit - Smac, just saw you answered this whilst I was writing this post.
(20min delay)