It all depends on the structure of the deal so can’t say if...

It all depends on the structure of the deal so can’t say if it’ll be a positive/negative impact until it’s signed and announced and we can review it. These deals aren’t easy to get off the ground so I don’t think we should interpret this as a promise.

The UK deal announcement didn’t have much impact on the share price which was an undersell of the value of that deal. UK revenue is $1m per year and to get $6.5m in media for 20% stake values the UK company at $32.5m Which is a 32x revenue multiple which is huge. (Airtasker global revenue multiple is 2.5x hence the current value at 110m)

So the deal was very favourable for Airtasker and says a professional analyst saw good value in that deal (albeit a media for equity swap they can probably be more lenient than a cash for equity swap).

I’d be very positive on a US deal and think it’s required for fast growth in US. US TV market is much more fragmented than UK or AU so again it entirely comes down to the individual deal they land if they can land one.

if the deals a good one where media offered is A grade TV ad spots it could be a game changer. If we’re given the off peak ad spots they couldn’t sell it’s obviously way less valuable. Though them being a part owner in Airtasker should protect them from this as why would they bother if they were just offloading junk tv spots.