It is a new trend in a red ocean industry. it is like Paypal introduced first time.
Credit card can be used in almost any online shopping but how Paypal or likewise could survive and prosper?
I did not like BNPL concept initially because it charges rather large commission to retailers that already bears suffering so much recent years.
But whether like or not, it is a new trend that already introduced and massively increasing users mean it won't be going anywhere but become one of payment transaction standards.
So IMO, BNPL is fundamental and not speculative sector.
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