Hockey you must be confused...
FBR are not a brick manufacturing company... They build structural CMU and clay block load bearing walls.
You need to compare them to timber frame and light guage steel frame homes.
Most houses in US are timber frame, yes, but timber is more expensive than concrete and more labour intensive
FBR intend to disrupt this market, with very low labour outlay and far superior product than timber.
Other countries like Middle east and Mexico use predominantly concrete.
Thats why they are heading for these established markets and disrupting others like US and EU
ASX FBR 3-7 year outlook serious discussion, page-116
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