ASX NUH 2018, page-13

@afrowest I do partly agree with most you have said.

IQbuds first was the only way Nuheara could go. We couldn't launch against Airpods, and there was no market for Boost type product at the time.

So we got going with IQbuds and the result has been fantastic. Massive publicity, awards, brand awareness, Unboxed therapy.

Now its time for stage two. Push down into the top end of the music market and grow up into the hearing market.

Perfectly staged, done on a shoestring, ...