Maybe that what everyone anticipating hence the now massive fall...

Maybe that what everyone anticipating hence the now massive fall in 3 weeks.
not sure about the afl boasting revenues.millions of eyes watching every weekend but Lots of people skip the free to air channels and watch on Foxtel or kayo to skip the ads so view numbers way less than the old days .
company could buy back a lot of shares with buy back money now that price fallen almost 30% in few weeks .
maybe all selling being driven by the low share price which lead to low market cap which lead to booted out of asx300. Staying in asx300 was important I think