LAMBORGHINI LAMBORGHINI LANZADORLamborghini revamps the luxury brand with a new look as its lineup shifts to electricPeter Johnson | Mar 29 2024 - 7:23 am PT13 CommentsThe iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation.Lamborghini launches a new look with an updated logoIt’s been over two decades since Lamborghini last updated its unmistakable logo. The black and gold bull, symbolic of Lambo’s power, performance, and agility (and the company’s founder, Ferruccio Lamborghini’s zodiac sign, Taurus), is getting a modern update.Lamborghini’s new look is part of a broader transformation focused on “sustainability and decarbonization.” The performance brand will electrify its entire lineup by the end of 2024.The overhaul is designed to better reflect the “brave,” “unexpected,” and “authentic” values of its new mission called “Driving Humans Beyond.”According to Lambo, it aims to “create a solid pact with future generations,” serving as inspiration for sustainable progress.The new look will be applied to future vehicles and the brand as a whole. Although very similar to the previous logo, you can see the Lamborghini name stands out with a “broader” typeface on the new version.
LAMBORGHINI LAMBORGHINI LANZADORLamborghini revamps the luxury...
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