ASX YOW - Buying Cash?, page-9

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Going forward, focus remains on the following:

1. Distribution and trade programs will continue to be critical until we reach large competitor levels
across all channels, giving consumers Yowie availability.

2. Fiscal discipline and cash management, to keep margins healthy and allow us to invest in the trade
where appropriate.

3. Finding new ways to increase consumer awareness of our brand mission to educate consumers
about conservation and endangered species, through new confectionary items and digital
engagement opportunities.

4. Engaging strategic partners to better position Yowie to compete in the highly competitive US and
Australian confection categories against the global competition.


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