Here's a very recent example of paying for the future or the long game in other words.
George Clooney and some mates just sold their tequila brand called Casamigos for $1 billion.
Last year they sold 120,000 cases. ($1b is $8334 per case)
This year they are projecting 170,000 cases ($1b is $5882 per case)
It sells for $45-$55 per bottle.
The purchaser must think the long game is very good for Casamigos.
The future is very good for EdenCrete too.
Cheers
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