My key takeaways:1. People are actually making YouTube videos...

My key takeaways:

1. People are actually making YouTube videos about RBL. It's a very good sign that this is trendy. (i.e. overcoming my own bias that I don't shop on RBL)

2. The designs on RBL are always up to date and relevant. (V.s. traditional designs which would take time to get to market and may become less relevant when they are turned into products)

This is a great competitive advantage.

3. I was surprised by the robustness of the platform from the video. I also browse through the website and was amazed by the photos and layout.

4. Lastly, a business will do well when it can benefit the participants. It seems like people can make money quite easily if they put in the time. This will definitely speed up the business flywheel they are creating.

Overall, it would be great if there's an interim update before year end, especially from black Friday and Christmas sales, with the backdrop of covid peaking in the US.