1) 95 out of 100 new grocery products fail A day at the...

1) 95 out of 100 new grocery products fail A day at the racetrack will give you better odds.
2) Putting the word "Premium " on your packaging tells people... it's over priced .Only consumers can call a product premium Not a manufacturer .
3)Nothing in the new products is
:Arresting
:Innovative
: Motivating
4)Of course Coles support it .They charge a hefty fee for new products.
The mums of Australia(who buy most of the grocery products) are thrifty and conscientious .
One look at this collection. And they'll head to the dairy section and get a pack of Cheese sticks .Bang for buck More protein.
5) All new products most answer 3 positioning fundamentals
:Who are you selling to
:What are they buying now
:So what will make them buy yours not theirs
Nothing in the motley collection espoused remotely answers any of these.
B4 the public outing of the shell game that is Freedom Foods I wrote a similar critique as this .
To me (and yes I am allowed an opinion even if wrong)This outfit is another Freedom Foods and is headed the same way