Aussie Disruption, page-257

http://www.sciencewa.net.au/topics/...headphones-can-pick-and-choose-outside-noises

The release will also mean for the first time a smartphone connectable device, with sophisticated sound augmentation capabilities, can be purchased off the shelf by consumers.

The relatively low-cost device is the first stage of a futuristic plan to develop the device for the gaming world, Curtin’ Head of School of Electrical Engineering and Computing Professor Kevin Fynn says.

'It's important we are not just about our first product, but what's coming down the line as well. We're about providing a technology roadmap for where our second and third products need to be. I'm pleased to say we're already working on the roadmap and what goes into our second product. It's very important because you don't want to be a one product company'. - Justin Miller

(Source: Talk About Tech conference, Perth, 2015)