But watch what happens when the market panics into gold, as I feel sure it will do.
Then gold shares will end up trading at the most irrationally high prices one can even dream of imo.
That's when everyone with any spare cash will become an instant expert on the merits of buying gold shares - including any company with "gold" in its name imo.
It's a battle right now for the knowlegeable few to get their hands on gold bullion.
