Would be nice, but... it's my understanding $30-50m run rate in...

Would be nice, but... it's my understanding $30-50m run rate in 2015 is total operations, (happy to stand corrected if that was just Australia) but from memory US revenue is forecast as $30-50m by 2017. It will take some time for them to penetrate the market. It was free here for a number of years before the pay wall went up - expect that to be fast tracked in the US, but they need to get a critical mass of potential customers using it on a regular basis before they close it off to the casual user.