we could simply buy the best of the current distribution sales...

we could simply buy the best of the current distribution sales and account management team and build our own network quickly

If it was that simple they'd do it. In my experience it is extremely difficult to build a network quickly, particularly in this industry. They're on the right path of trying to attain a much more advanced setup, it's really the most logical way. Whether this particular deal is the right choice is another question.