Australian Pre Launch Sales, page-20

The display tower and the display counter stand both look impressive and will have a great presence in store! It's doubtful the floor banner will come with the display stand but a nice touch to the photo on their website.

Speed to market and activation in store will be key to this launch. If they can set up these tower units and fight for a space on the front counter it should be a success.

I wonder who Yowie will be working with to set up these tower units as most food manufacturers have their own reps on the road or engage a third party merchandising company. Not unless these are pre-packed units and will be delivered to store like this.

After launch its critical that Yowie gains share of shelf in the main Confectionary section with all the other kids lines, otherwise it will be a one hit wonder after the display stock runs out... permemant ranging on shelf with fair share will be critical for long term success of this brand.