Sounds half assed, overpriced and poised for failure and that's not me being mean just my assessment. I'm going to be a broken record on the subject but they need to produce locally via a joint agreement and do a proper job of hitting the market rather than a few container loads to flog a bit of product (considering US retailers shelves are bare) as we know how that ended last time round..
The $1m on the waste of money pre-easter marketing would be better spent establishing this setup in Australia and doing it properly.
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