Sounds half assed, overpriced and poised for failure and that's...

Sounds half assed, overpriced and poised for failure and that's not me being mean just my assessment. I'm going to be a broken record on the subject but they need to produce locally via a joint agreement and do a proper job of hitting the market rather than a few container loads to flog a bit of product (considering US retailers shelves are bare) as we know how that ended last time round..

The $1m on the waste of money pre-easter marketing would be better spent establishing this setup in Australia and doing it properly.