Australian Pre Launch Sales, page-9

750k to 1m yowies sounds like a solid pre sell number. My understanding is that universal candy have a strong relationship with national distributor and should be able to get stock distributed nation wide within 1-2 weeks.

Distribution in store is KEY before any money is spend on marketing, i think it's wise Yowie have held back marketing initiatives until the product is in market, if people are marketed to and they can't buy the product it's a waste of marketing spend.

I look forward to seeing a successful product launch in a few weeks